Thanks for another great semester!

Our semester is coming to a close. It's been a blast having all of you in my class!! You continue to do me proud and raise my expectations! Enjoy your Christmas break!

Mr. T.

Campaign critique

Please bring all of your campaign materials to class today to turn in. We will critique each campaign in class so all of your classmates can see what you've done!

Campaign presentations!

Today is the day! Come to class dressed to impress! Know your presentation backwards and forwards! Speak with confidence! Impress the judges!

I can't wait to see these!

NO HOMEWORK this weekend. You deserve it!

Going over your campaigns

Today we will be going over your campaigns. They are due today so I can go over them with your group and talk about any last-minute changes you might need to make.

Remember: Your presentations are on Wednesday! Dress professionally (or creatively) and be PREPARED to present your campaign to your potential clients!

Work on your campaigns over the break

Keep working on your ad campaigns over the break. I want to see the campaigns finished (or REAL close to it) on Monday when you come back to class. Remember, we are presenting these on Wednesday! Monday's class will be used to catch any last-minute changes that need to be made! Have your campaigns AND presentations polished by Wednesday!

When preparing your final pieces for presentation, follow the following criteria:

• Each piece must be presented on black poster board.

• ONLY ONE AD PER BOARD!

• Each board MUST have a 3" border all the way around your ads.

• Magazine ad finished size will be 8.5" x 11". VERTICAL orientation!

• Billboard finished size will be 16" wide by 8" tall.

• Storyboard finished size will be 8.5" x 11" per frame (you can include your description in this size - at the bottom - TYPE these, please!)

• Your storyboards must be on THREE boards (two frames on each board.) Make sure to leave 3" border around the entire area!

• Point-of-purchase displays must be made ACTUAL SIZE! It's up to you to get these done! If they need to stand up, mount them on foam-core board or something else that will stand up!

• If you are producing your commercial, you must present me with a format that I can play on my computer on the big screen. I want a copy ON CD turned in with your project!

Any questions, please ask.

Advertising: working as a collective (part 3)

Today you will start the design phase of your advertising campaign. You will be presenting your sketches and showing us your direction. Now is the time to take things VERY seriously. Spend enough time on these projects to do them justice! You will have all week to work on these and then I will see if any more time is needed. Use class time wisely! Ask questions or ask for my opinions. I will be watching closely to see who has their act together this week. Plan ahead, delegate responsibility to your team members or you won't have time to finish!

HOMEWORK:

• Begin working on the design phase of your ad campaigns!

Advertising: working as a collective (part 2)

Today you will be presenting your ideas to the class. Each member of your group should present one idea. If you don't present, you get a grade of -0- for this part of the assignment. Remember, your job is to sell your idea to us, so do whatever it takes to convince us your idea is AWESOME!

The class will vote on which idea they like best and that will give you the direction for your ad campaign. Once you have your idea, you will begin the next phase of the assignment: Sketching your ideas.

When sketching your ideas, you'll need to work through your creative block. I want these sketches to be fully fleshed-out, so take your time. I will be giving you all week to do these. If they aren't spectacular when they are turned in, your grade will suffer big-time. DON'T rush through these! Delegate which team member will be responsible for which sketches!

You will be sketching ideas for your campaign in the following media:

• three different magazine ads (can be single full page or double truck)

• two different billboards

• one point-of-purchase display

• one storyboard for a television commercial

For those of you interested in actually producing your commercial, you may substitue one 30 second video commercial or two different 15 second video commercials for: One magazine ad, One billboard ad and your POP display. That means, if you do video commercials, you will still need to turn in: two magazine ads and one billboard.

You will present your ideas to the class on Monday, November 14th. Have your sketches ready and in a presentable format! That means pasting your sketches onto black poster board for presentation to the class. You will be graded on the quality of your sketches, the quantity of your sketches (must have all media finished) and the presentation of your sketches. Each will give you 33.3% of your grade for this phase of the assignment.

Use your class time wisely!

HOMEWORK:

• Work on the sketches for your ideas!