Is your ad campaign effective?

You should be finishing up your ad campaigns today and have them ready to turn in. But before you do, ask yourself this one question: is your campaign effective? Did you get your point across to your target audience? Did you ask your classmates if they "got" your creative copy? Did anyone comment on how "spot on" your campaign was?

Always remember to gather others' opinions on your advertising. What's funny, to-the-point or effective to you may not be to others. Be sure to test-market your product's idea to others before continuing.

In the meantime, have a look at 10 Principles of Effective Advertising. It will give you some insight as to what goes into creating effective advertising.

Don't forget: If your advertisement doesn't reach it's target audience or fails to "sell" your product to the correct crowd, your advertising is a failure.

Be ready to turn in your ad campaigns at the end of class today.

HOMEWORK:

NO homework today!