Our next assignment will focus on the thought and creative process in creating an ad campaign from start to finish. You will work on a logo for a product. You will come up with a slogan for your product. You will come up with ideas on how to market your product. And lastly, you will create the advertising for your product.
Your classmates and myself will be your creative sounding board and we will critique each stage of this process. If we don't like your direction, we'll tell you why and answer questions you may have on how to be more effective. Use this opportunity to gather information and help develop your market strategy. We are your focus group!
These products must be totally made up. You can NOT use an existing product! No existing companies, no existing names, no existing products! You may ONLY choose a product in one of the following categories:
• a food item
• a child's toy
• a kitchen appliance
• a cleaning product
• a tool
Stage one: (also known as HOMEWORK:)
Use your class time today to think about the product type you would like to use. Sketch ideas out in your sketchbooks to get rid of bad ideas and tighten up good ones! Think carefully about your product. Come up with some basic information: Name of product. Slogan for your product. To whom are you marketing this product? Who is your target audience in advertising? (They are not always the same!) Write these ideas down in your sketchbook and begin sketching ideas! Keep working on these this weekend. Spend plenty of time developing your ideas. We will be able to tell if you put little effort into this stage and we will call you on it. PLUS, I'll be grading each stage of this assignment separately, so this part is GRADED!
We will talk about these in class on Monday. We will go over everyone's ideas and critique them to give you better direction. Again, this presentation is GRADED! Just want to be clear about that, so be prepared!
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