Welcome to ART 251 - Communication Design I

Hi Everyone! Welcome to ART 251! In this class we will be studying the theory and principles of graphic design and how it relates to the real-world. You will get plenty of hands-on assignments this semester, but also be ready to have your knowledge tested as well! One of the main goals of this class is to teach you how other designers work, trouble shoot and stay current in today's fast-paced world of advertising.

So let's start this journey and introduce you to some famous graphic designers!

For your first assignment, pick one of the following graphic designers and tell me about them:

• Stefan Sagmeister

• Paul Rand

• Neville Brody

• Paula Scher

• Saul Bass

I want to see a ONE page (single-spaced) paper detailing the graphic designer of your choosing. Tell me about them as a person, as a student, as a professional. Tell me where they went to school, some of their early employers, some of their most well-known work.

Take your time and read up on them. Learn about them. When I read these papers, I want to understand who these people are.

Include FOUR examples of the work they have created. Put two images per page (and give me two pages) and make them LARGE images.

These papers will be due at the END of class on Wednesday. I'll say again, TAKE YOUR TIME and learn about these graphic designers. These papers will be due at the END of class on Wednesday. Please be thorough in your research as I will be grading these papers very carefully and checking your facts! You may use books, magazine articles, web pages and online articles, etc. as your sources. Just be sure to give proper credit for the sources! Be sure to include your works cited on a separate page. Use MLA Works Cited Formatting for your works cited page!!!

If you don't care enough about graphic design to learn about your predecessors, you are in the wrong profession!