Today we'll be talking about the different components that make up graphic design. You will learn how each of these elements contribute to design and the overall aesthetic of your piece. We will also be learning about the different types of graphic design. Each has its' own place and you should know all of them.
Today, we'll be focusing on image-based graphic design. The use of an image to convey an idea isn't a new concept, however, using the correct image is a challenge every designer faces. While the right image can blow the roof off of an advertising campaign, the wrong image can sink it quicker than the titanic. Take your time when choosing imagery for your designs!
For today's assignment, you will be coming up with an advertising campaign for a product of your choosing using images to draw the viewer in and sell your product. You must design THREE different ads for this campaign and all three must use only images to sell the product(s.) Each ad must use a different image! Text must be kept to a minimum (one to three words or so) and NOT play a prominent role in the design of the ad. Slogans are o.k. (even encouraged) but the text can only compliment the image. The only other element allowed in this campaign is the company logo. It will be a true challenge to make these ads work, so take your time and sketch out your ideas ahead of time. I want to see a minimum of 10 different sketches of ideas for this product's ad campaign.
HOMEWORK: (Due Wednesday - beginning of class)
• Decide on a product to advertise in your campaign
• Draw at LEAST 10 different sketches for ideas for your campaign
• Get approval from me before starting to create these ads digitally!!!
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